Bournemouth Pier Approach Seafront Regeneration

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Bournemouth Pier Approach Phase 2 Improvements are now complete and were officially opened on the 17th May 2018 by Jake Berry MP, Minister for Northern Powerhouse and Local Growth.









Bournemouth Borough Council's plans to transform Pier Approach on Bournemouth Seafront started in October 2017, following the announcement by the Coastal Communities Fund to invest £1.9 million in the seafront strategy.

Pier Approach has already benefited from a £4 million investment programme. The contemporary gateway from the gardens to the seafront now attracts families and visitors to the water play feature and the vibrant atmosphere, whilst at night the area is lit up by colourful low-energy displays.

Pier Approach Phase 2

The second phase of work covered the western half of Pier Approach, commencing in October 2017 and officially opened in May 2018.

Fresh landscaping and new state-of-the-art semi submerged bins are now in place as part of the improvements. The new bins will have greater capacities for rubbish at this popular central location.








Photos: New semi submerged bins arriving and being installed Feb18

New features at Pier Approach include:

  • ‘Virtually’ reconnecting the Bourne Stream to the sea over Pier Approach using landscaping and water play features
  • A new information point to replace the seafront office, and a complementary shelter for public use and informal events
  • Colourful and innovative lighting to encourage visitors to stay longer and add to the atmosphere during events
  • Landscaping features in keeping with the history and geology of Pier Approach

The Seafront Strategy

Pier Approach is be one of the first sites to benefit from detailed plans as part of the Seafront Strategy - an ambitious 20-year programme to develop a world class seafront for Bournemouth.

The Seafront Strategy identifies opportunities to introduce better facilities for residents and visitors to enjoy, and will help secure and grow Bournemouth's £462 million tourist sector, which currently employs over 11,000.

The Strategy has been developed over two years, in consultation with the local tourism industry together with seafront groups, landowners, and statutory organisations.

Dorset Coastal Connections

Phase 2 of the Bournemouth Seafront Strategy was part of the ‘Coastal Connections- people and places’ bid to the Coastal Communities Fund, and received £1.9 million towards its costs from this successful bid, granted in April 2017. The other half of the funding, also around £1.9 million was provided by Bournemouth Borough Council, the project partner leading on this project.


Bournemouth Pier Approach Phase 2 Improvements are now complete and were officially opened on the 17th May 2018 by Jake Berry MP, Minister for Northern Powerhouse and Local Growth.









Bournemouth Borough Council's plans to transform Pier Approach on Bournemouth Seafront started in October 2017, following the announcement by the Coastal Communities Fund to invest £1.9 million in the seafront strategy.

Pier Approach has already benefited from a £4 million investment programme. The contemporary gateway from the gardens to the seafront now attracts families and visitors to the water play feature and the vibrant atmosphere, whilst at night the area is lit up by colourful low-energy displays.

Pier Approach Phase 2

The second phase of work covered the western half of Pier Approach, commencing in October 2017 and officially opened in May 2018.

Fresh landscaping and new state-of-the-art semi submerged bins are now in place as part of the improvements. The new bins will have greater capacities for rubbish at this popular central location.








Photos: New semi submerged bins arriving and being installed Feb18

New features at Pier Approach include:

  • ‘Virtually’ reconnecting the Bourne Stream to the sea over Pier Approach using landscaping and water play features
  • A new information point to replace the seafront office, and a complementary shelter for public use and informal events
  • Colourful and innovative lighting to encourage visitors to stay longer and add to the atmosphere during events
  • Landscaping features in keeping with the history and geology of Pier Approach

The Seafront Strategy

Pier Approach is be one of the first sites to benefit from detailed plans as part of the Seafront Strategy - an ambitious 20-year programme to develop a world class seafront for Bournemouth.

The Seafront Strategy identifies opportunities to introduce better facilities for residents and visitors to enjoy, and will help secure and grow Bournemouth's £462 million tourist sector, which currently employs over 11,000.

The Strategy has been developed over two years, in consultation with the local tourism industry together with seafront groups, landowners, and statutory organisations.

Dorset Coastal Connections

Phase 2 of the Bournemouth Seafront Strategy was part of the ‘Coastal Connections- people and places’ bid to the Coastal Communities Fund, and received £1.9 million towards its costs from this successful bid, granted in April 2017. The other half of the funding, also around £1.9 million was provided by Bournemouth Borough Council, the project partner leading on this project.